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- 416pages
- 15 heures de lecture
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Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
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Cultural Strategy, Douglas Cameron, Douglas Holt
- Langue
- Année de publication
- 2012
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