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- 232pages
- 9 heures de lecture
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The book introduces a model that connects strategic communication with business planning, aiming to enhance the management of mid- to long-term organizational challenges. It emphasizes the importance of aligning communication strategies with overall business goals to improve effectiveness in addressing complex issues within an organization.
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The Strategic Communication Imperative, James Mahoney
- Langue
- Année de publication
- 2021
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- The Strategic Communication Imperative
- Sous-titre
- For Mid- and Long-Term Issues Management
- Langue
- Anglais
- Auteurs
- James Mahoney
- Éditeur
- Routledge
- Publié
- 2021
- Format
- rigide
- Pages
- 232
- ISBN13
- 9781032011417
- Séries
- Description
- The book introduces a model that connects strategic communication with business planning, aiming to enhance the management of mid- to long-term organizational challenges. It emphasizes the importance of aligning communication strategies with overall business goals to improve effectiveness in addressing complex issues within an organization.