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Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. Reprint. 30,000 first printing.
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Competition Demystified, Bruce C. N. Greenwald, Judd Kahn
- Langue
- Année de publication
- 2007
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- (souple),
- État du livre
- Bon
- Prix
- 13,99 €
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