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This is a guide to "offensive marketing". Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.
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Even More Offensive Marketing, J. Hugh Davidson
- Langue
- Année de publication
- 1997
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Even More Offensive Marketing
- Langue
- Anglais
- Auteurs
- J. Hugh Davidson
- Éditeur
- Penguin Business
- Publié
- 1997
- Format
- souple
- Pages
- 94
- ISBN10
- 0146003624
- ISBN13
- 9780146003622
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 2,85 sur 5
- Description
- This is a guide to "offensive marketing". Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.