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This is a guide to offensive marketing. Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.
Édition
Achat du livre
Even more offensive marketing, J. Hugh Davidson
- Langue
- Année de publication
- 1997
- Reliure
- (souple),
- État du livre
- Bon
- Prix
- 6,09 €
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- Titre
- Even more offensive marketing
- Langue
- Anglais
- Auteurs
- J. Hugh Davidson
- Éditeur
- Penguin
- Publié
- 1997
- Format
- souple
- ISBN10
- 0140256911
- ISBN13
- 9780140256918
- Séries
- Mots clés
- Commerce
- Évaluation
- 2,85 sur 5
- Description
- This is a guide to offensive marketing. Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.