Paramètres
- 464pages
- 17 heures de lecture
En savoir plus sur le livre
The first edition of Managing Innovation has become established as the leading textbook on innovation and technology management in the European market. The authors are leading international figures in their field and the new edition will include coverage of the latest, most up-to-date research on the management of innovation The aim is to provide a management text for postgraduate students of MBA and MSc courses which covers the management of technological, market and organisational innovation in a comprehensive but accessible manner. Each of the chapters draws on the latest research to develop frameworks for students to understand and apply the material, and includes brief case studies to illustrate key themes.
Achat du livre
Managing innovation. Integrating technological, market and organizational change, Joe Tidd, John Bessant, Keith Pavitt
- Langue
- Année de publication
- 2002
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 2,49 €
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Managing innovation. Integrating technological, market and organizational change
- Langue
- Anglais
- Auteurs
- Joe Tidd, John Bessant, Keith Pavitt
- Éditeur
- John Wiley & Sons
- Publié
- 2002
- Format
- souple
- Pages
- 464
- ISBN10
- 0471496154
- ISBN13
- 9780471496151
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Gestion & Ressources humaines, Marketing & Ventes
- Évaluation
- 3,7 sur 5
- Description
- The first edition of Managing Innovation has become established as the leading textbook on innovation and technology management in the European market. The authors are leading international figures in their field and the new edition will include coverage of the latest, most up-to-date research on the management of innovation The aim is to provide a management text for postgraduate students of MBA and MSc courses which covers the management of technological, market and organisational innovation in a comprehensive but accessible manner. Each of the chapters draws on the latest research to develop frameworks for students to understand and apply the material, and includes brief case studies to illustrate key themes.