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- 196pages
- 7 heures de lecture
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This book is a collection of eye-opening interviews with CEOs from major international corporations - Nokia, Unilever, Toyota and Bosch are just some of the many included. The CEOs discuss their innovative approaches to new challenges and opportunities in their business. A fascinating insight into the minds of global leaders.
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Innovating at the top : how global CEOs drive innovation for growth and profit, Roland Berger, Roland Berger Strategy Consultants
- Langue
- Année de publication
- 2009
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- Titre
- Innovating at the top : how global CEOs drive innovation for growth and profit
- Langue
- Anglais
- Éditeur
- Palgrave Macmillan
- Publié
- 2009
- Format
- rigide
- Pages
- 196
- ISBN10
- 0230575730
- ISBN13
- 9780230575738
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 4 sur 5
- Description
- This book is a collection of eye-opening interviews with CEOs from major international corporations - Nokia, Unilever, Toyota and Bosch are just some of the many included. The CEOs discuss their innovative approaches to new challenges and opportunities in their business. A fascinating insight into the minds of global leaders.