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Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, and the whole business of marketing.
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The Economist: Marketing, Patrick Forsyth
- Langue
- Année de publication
- 2009
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- The Economist: Marketing
- Langue
- Anglais
- Auteurs
- Patrick Forsyth
- Éditeur
- Profile Books Ltd
- Publié
- 2009
- Format
- souple
- Pages
- 240
- ISBN10
- 1846681936
- ISBN13
- 9781846681936
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Économie, Marketing & Ventes
- Évaluation
- 3,5 sur 5
- Description
- Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, and the whole business of marketing.