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"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."--Slashdot.org"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."--The Globe and Mail"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation."--The Wall Street Journal"This wonderful book will change the way you think and act in many realms of your life."--Philip Zimbardo former president, American Psychological Association
Achat du livre
The Power of Persuasion, Robert Levine
- Langue
- Année de publication
- 2006
- Reliure
- (souple)
Modes de paiement
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- Titre
- The Power of Persuasion
- Langue
- Anglais
- Auteurs
- Robert Levine
- Éditeur
- WILEY
- Publié
- 2006
- Format
- souple
- Pages
- 288
- ISBN10
- 0471763179
- ISBN13
- 9780471763178
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Thèmes psychologiques, Développement personnel, Gestion & Ressources humaines, Leadership
- Évaluation
- 3,9 sur 5
- Description
- "An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."--Slashdot.org"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."--The Globe and Mail"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation."--The Wall Street Journal"This wonderful book will change the way you think and act in many realms of your life."--Philip Zimbardo former president, American Psychological Association