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Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy.
Achat du livre
The strategy and tactics of pricing, Thomas T. Nagle, Reed K. Holden
- Langue
- Année de publication
- 1995
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- (rigide),
- État du livre
- Bon
- Prix
- 26,49 €
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