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Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy.
Achat du livre
The strategy and tactics of pricing, Thomas T. Nagle, Reed K. Holden
- Langue
- Année de publication
- 1995
- Reliure
- (rigide),
- État du livre
- Bon
- Prix
- 8,99 €
Modes de paiement
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- Titre
- The strategy and tactics of pricing
- Sous-titre
- A guide to profitable decision making
- Langue
- Anglais
- Auteurs
- Thomas T. Nagle, Reed K. Holden
- Éditeur
- Prentice Hall
- Publié
- 1995
- Format
- rigide
- Pages
- 409
- ISBN10
- 0136693768
- ISBN13
- 9780136693765
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Gestion & Ressources humaines, Finance, Entrepreneuriat
- Évaluation
- 4,1 sur 5
- Description
- Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy.