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Focusing on a new media balkanization theory, Benoit and Billings analyze the implications of a diverse media landscape. They emphasize the need to reevaluate mass communication theories and applications in a time where choices are abundant, highlighting the complexities and nuances of contemporary media consumption without taking a definitive stance for or against it.
Achat du livre
The Rise and Fall of Mass Communication, William L. Benoit, Andrew C. Billings
- Langue
- Année de publication
- 2020
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- (rigide)
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- Titre
- The Rise and Fall of Mass Communication
- Langue
- Anglais
- Auteurs
- William L. Benoit, Andrew C. Billings
- Éditeur
- Peter Lang
- Publié
- 2020
- Format
- rigide
- Pages
- 184
- ISBN13
- 9781433164262
- Séries
- Évaluation
- 3,35 sur 5
- Description
- Focusing on a new media balkanization theory, Benoit and Billings analyze the implications of a diverse media landscape. They emphasize the need to reevaluate mass communication theories and applications in a time where choices are abundant, highlighting the complexities and nuances of contemporary media consumption without taking a definitive stance for or against it.