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* McDonald and Dunbar are the leading author team in this area * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business * The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. * Highly developed and well illustrated treatment of a key marketing technique * Usable by students and executives, for whom the practical, step-by-step approach is designed * Leading author team in the field
Achat du livre
Market segmentation, Malcolm McDonald, Ian Dunbar
- Langue
- Année de publication
- 2010
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 5,99 €
Modes de paiement
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- Titre
- Market segmentation
- Langue
- Anglais
- Auteurs
- Malcolm McDonald, Ian Dunbar
- Éditeur
- Goodfellow Publishers
- Publié
- 2010
- Format
- souple
- Pages
- 486
- ISBN10
- 1906884188
- ISBN13
- 9781906884185
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 4,5 sur 5
- Description
- * McDonald and Dunbar are the leading author team in this area * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business * The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. * Highly developed and well illustrated treatment of a key marketing technique * Usable by students and executives, for whom the practical, step-by-step approach is designed * Leading author team in the field