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In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow—even under the most adverse business conditions.
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Customer Centered Growth, Diane Hessan, Richard C. Whiteley
- Langue
- Année de publication
- 1996
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- (souple)
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- Titre
- Customer Centered Growth
- Sous-titre
- Five Proven Strategies for Building Competitive Advantage
- Langue
- Anglais
- Auteurs
- Diane Hessan, Richard C. Whiteley
- Éditeur
- Basic Books
- Publié
- 1996
- Format
- souple
- Pages
- 320
- ISBN10
- 0201154935
- ISBN13
- 9780201154931
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,5 sur 5
- Description
- In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow—even under the most adverse business conditions.