Keywords In and Out of Context

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The book delves into the historical evolution of the keyword, tracing its origins from early human communication in primate societies to its role in modern digital landscapes. It examines the keyword's development through oral traditions and various indexing systems, leading to its significance in search engine optimization and social media. The author presents diverse viewpoints on the keyword's impact as an intermediary in cognition and communication, highlighting its pervasive influence in contemporary life and its potential in the emerging semantic web.