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Focusing on marketing principles relevant to Tourism, Hospitality, and Events, this updated textbook emphasizes the growing significance of global and digital influences on these sectors. It serves as an essential resource for students, combining contemporary insights with practical applications to enhance understanding in a rapidly evolving landscape.
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Marketing for Tourism, Hospitality & Events, Simon Hudson, Louise Hudson
- Langue
- Année de publication
- 2023
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- Titre
- Marketing for Tourism, Hospitality & Events
- Langue
- Anglais
- Auteurs
- Simon Hudson, Louise Hudson
- Éditeur
- Sage Publications
- Publié
- 2023
- Format
- rigide
- Pages
- 416
- ISBN13
- 9781529628074
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Manuels, Commerce, Affaires & Gestion, Thématique juridique, Manuels universitaires, Droit
- Description
- Focusing on marketing principles relevant to Tourism, Hospitality, and Events, this updated textbook emphasizes the growing significance of global and digital influences on these sectors. It serves as an essential resource for students, combining contemporary insights with practical applications to enhance understanding in a rapidly evolving landscape.