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Social media marketing 2016

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Social media is increasingly establishing itself as a communication tool for businesses. It is no longer sufficient to simply be present on platforms like Facebook; a company's activities must be strategically, professionally, and target audience-specific to stand out and achieve a positive effect. Social media expert Stephanie Holmes draws on over ten years of professional experience in online communication. In this book, she pragmatically and realistically explains what social media entails, which platforms are relevant for freelancers, small and medium-sized enterprises, and how to plan and implement a successful social media strategy tailored to your business. The book considers the latest developments in the field of social media. It is designed to provide practical knowledge for your own projects, with questions for learning success control and exercises to deepen and solidify the newly acquired knowledge.

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Social media marketing 2016, Stephanie Holmes

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Année de publication
2015
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Titre
Social media marketing 2016
Langue
Anglais
Publié
2015
Format
souple
Pages
230
ISBN10
1519631944
ISBN13
9781519631947
Séries
Description
Social media is increasingly establishing itself as a communication tool for businesses. It is no longer sufficient to simply be present on platforms like Facebook; a company's activities must be strategically, professionally, and target audience-specific to stand out and achieve a positive effect. Social media expert Stephanie Holmes draws on over ten years of professional experience in online communication. In this book, she pragmatically and realistically explains what social media entails, which platforms are relevant for freelancers, small and medium-sized enterprises, and how to plan and implement a successful social media strategy tailored to your business. The book considers the latest developments in the field of social media. It is designed to provide practical knowledge for your own projects, with questions for learning success control and exercises to deepen and solidify the newly acquired knowledge.