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Paramètres
- 288pages
- 11 heures de lecture
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Effective copywriting emphasizes clarity and engagement, focusing on the needs and interests of the audience. It teaches techniques to create concise and contemporary content that captivates readers while driving customer action. The book guides writers in crafting messages that resonate with target demographics, ensuring that every word serves a purpose in attracting and retaining customers.
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The Complete Copywriter, Alan Barker
- Langue
- Année de publication
- 2024
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- The Complete Copywriter
- Sous-titre
- Create Marketing Copy That Works
- Langue
- Anglais
- Auteurs
- Alan Barker
- Éditeur
- Kogan Page
- Publié
- 2024
- Format
- souple
- Pages
- 288
- ISBN13
- 9781398613539
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing et relations publiques, Ancienne publicité
- Évaluation
- 4 sur 5
- Description
- Effective copywriting emphasizes clarity and engagement, focusing on the needs and interests of the audience. It teaches techniques to create concise and contemporary content that captivates readers while driving customer action. The book guides writers in crafting messages that resonate with target demographics, ensuring that every word serves a purpose in attracting and retaining customers.