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Focusing on the marketing planning process, this guide offers a clear framework from beginning to end, enriched with real-world examples from both established brands like Ikea and Krispy Kreme, as well as innovative digital start-ups such as Starling Bank. It provides practical insights and strategies to help readers effectively navigate the complexities of marketing in various business contexts.
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Marketing Planning & Strategy, John Dawes
- Langue
- Année de publication
- 2021
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Marketing Planning & Strategy
- Sous-titre
- A Practical Introduction
- Langue
- Anglais
- Auteurs
- John Dawes
- Éditeur
- SAGE Publishing Ltd
- Publié
- 2021
- Format
- souple
- Pages
- 296
- ISBN13
- 9781529760132
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 4 sur 5
- Description
- Focusing on the marketing planning process, this guide offers a clear framework from beginning to end, enriched with real-world examples from both established brands like Ikea and Krispy Kreme, as well as innovative digital start-ups such as Starling Bank. It provides practical insights and strategies to help readers effectively navigate the complexities of marketing in various business contexts.