Le livre est actuellement en rupture de stock
En savoir plus sur le livre
Focusing on the evolution of Australian advertising agencies from the late 1990s to the present, this historical study explores the significant influence of the digital era on an industry that has often been complacent. It offers valuable insights for scholars in marketing, media, communication, and contemporary history, highlighting the transformative changes and challenges faced by advertising in a rapidly evolving digital landscape.
Achat du livre
Digital Dawn in Adland, Robert Crawford
- Langue
- Année de publication
- 2021
- product-detail.submit-box.info.binding
- (rigide)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .
- Titre
- Digital Dawn in Adland
- Sous-titre
- Transforming Australian Agencies
- Langue
- Anglais
- Auteurs
- Robert Crawford
- Éditeur
- Taylor & Francis Ltd (Sales)
- Publié
- 2021
- Format
- rigide
- Pages
- 166
- ISBN13
- 9781138393882
- Séries
- Mots clés
- Nonfiction, Histoire, Commerce, Affaires & Gestion, Ancienne publicité
- Description
- Focusing on the evolution of Australian advertising agencies from the late 1990s to the present, this historical study explores the significant influence of the digital era on an industry that has often been complacent. It offers valuable insights for scholars in marketing, media, communication, and contemporary history, highlighting the transformative changes and challenges faced by advertising in a rapidly evolving digital landscape.