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Effective market research relies on interpreting market developments to benefit one's company, as staying ahead is crucial for success. This book guides students and practitioners in utilizing panel data for market and product analyses across various industries, including retail, consumer, media, pharmaceutical, and agriculture. It emphasizes the importance of leveraging panel insights to enhance strategic decision-making and maintain competitive advantage in rapidly evolving markets.
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Market Research with Panels, Martin Günther, Ulrich Vossebein, Raimund Wildner
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- Année de publication
- 2022
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