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- 360pages
- 13 heures de lecture
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Applying Darwinian principles, this scholarly work explores how evolutionary psychology influences consumer behavior and preferences in popular culture. By examining the evolutionary roots of consumption, it offers a unique perspective on why certain products resonate with individuals. Gad Saad's analysis delves into the psychological factors that shape our choices, making it a pioneering contribution to the field of consumer research.
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The Evolutionary Bases of Consumption, Gad Saad
- Langue
- Année de publication
- 2007
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- (rigide)
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- Titre
- The Evolutionary Bases of Consumption
- Langue
- Anglais
- Auteurs
- Gad Saad
- Éditeur
- Taylor & Francis
- Publié
- 2007
- Format
- rigide
- Pages
- 360
- ISBN13
- 9780805851496
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Thèmes psychologiques, Science, Évolution
- Évaluation
- 3,95 sur 5
- Description
- Applying Darwinian principles, this scholarly work explores how evolutionary psychology influences consumer behavior and preferences in popular culture. By examining the evolutionary roots of consumption, it offers a unique perspective on why certain products resonate with individuals. Gad Saad's analysis delves into the psychological factors that shape our choices, making it a pioneering contribution to the field of consumer research.