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Offering a comprehensive, step-by-step method, this handbook guides readers in creating concise and effective marketing plans. It emphasizes the fundamental principles necessary for crafting a strategically viable plan while providing a clear framework that highlights essential components. The streamlined approach ensures that the information is both relevant and straightforward, making it a valuable resource for anyone looking to enhance their marketing strategy.
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The Marketing Plan Handbook, 6th Edition, Alexander Chernev
- Langue
- Année de publication
- 2020
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- Titre
- The Marketing Plan Handbook, 6th Edition
- Langue
- Anglais
- Auteurs
- Alexander Chernev
- Éditeur
- Cerebellum Press
- Publié
- 2020
- Format
- rigide
- Pages
- 156
- ISBN13
- 9781936572687
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 4,5 sur 5
- Description
- Offering a comprehensive, step-by-step method, this handbook guides readers in creating concise and effective marketing plans. It emphasizes the fundamental principles necessary for crafting a strategically viable plan while providing a clear framework that highlights essential components. The streamlined approach ensures that the information is both relevant and straightforward, making it a valuable resource for anyone looking to enhance their marketing strategy.