Le livre est actuellement en rupture de stock
En savoir plus sur le livre
Focusing on the intersection of psychology, design, and marketing, this book delves into the behavioral science that underpins brand development. It examines the psychological principles involved in creating and communicating a brand, offering insights that bridge theory and practice. Through this exploration, readers gain a deeper understanding of how brands influence consumer behavior and the effective strategies for building strong brands.
Achat du livre
Brand Psychology, Laura Busche
- Langue
- Année de publication
- 2023
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Brand Psychology
- Sous-titre
- The Art and Science of Building Strong Brands
- Langue
- Anglais
- Auteurs
- Laura Busche
- Éditeur
- Taylor & Francis Ltd
- Publié
- 2023
- Format
- souple
- Pages
- 384
- ISBN13
- 9781032373720
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Thèmes psychologiques
- Évaluation
- 5 sur 5
- Description
- Focusing on the intersection of psychology, design, and marketing, this book delves into the behavioral science that underpins brand development. It examines the psychological principles involved in creating and communicating a brand, offering insights that bridge theory and practice. Through this exploration, readers gain a deeper understanding of how brands influence consumer behavior and the effective strategies for building strong brands.