Iron Hope

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The ultimate guide to mental toughness by James “Iron Cowboy” Lawrence showcases the extraordinary journey of the greatest endurance athlete in history. Lawrence's achievements are astonishing, including breaking two Guinness World Records and completing 50 full-distance triathlons in 50 states over 50 consecutive days in 2015. This grueling challenge involves a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile run, all within 17 hours—a feat accomplished by less than .01% of the population. Despite his incredible feats, Lawrence discovered through extensive physical testing that he is physically unremarkable. The true secret behind his resilience lies in his mental strength. In 2021, he embarked on another daunting endurance challenge, pushing himself to the limits to inspire others facing their struggles. How does one cultivate the mental fortitude to endure extreme exhaustion and pain to achieve seemingly impossible goals? In this guide, Lawrence reveals how to develop an iron will by consistently making and keeping small promises to oneself, building experience, and creating momentum. By combining a big dream with consistent, incremental improvements, readers can turn their aspirations into reality.