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Enchantment

The Art of Changing Hearts, Minds, and Actions

Auteurs

Guy Kawasaki

Évaluation du livre

3,8(10063)Évaluer

Paramètres

216pages
8 heures de lecture

Affaires et économie
Commerce et vente
Motivation et développement personnel
Nonfiction
Psychologie

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How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to the author, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. He explains all the tactics you need to enchant.