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This textbook provides a comprehensive introduction to the principles of marketing, designed for both students and practitioners. It covers essential concepts, strategies, and tools used in the marketing field, making it a valuable resource for understanding market dynamics. The content is structured to facilitate learning and application, with real-world examples and practical insights that bridge theory and practice. Ideal for those looking to deepen their knowledge of marketing fundamentals and enhance their skills in the industry.
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Marketing, Manfred Bruhn
- Langue
- Année de publication
- 2024
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- Titre
- Marketing
- Sous-titre
- Principles for Students and Practitioners
- Langue
- Anglais
- Auteurs
- Manfred Bruhn
- Éditeur
- Springer, Berlin
- Publié
- 2024
- Format
- souple
- Pages
- 295
- ISBN13
- 9783658458331
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 4,35 sur 5
- Description
- This textbook provides a comprehensive introduction to the principles of marketing, designed for both students and practitioners. It covers essential concepts, strategies, and tools used in the marketing field, making it a valuable resource for understanding market dynamics. The content is structured to facilitate learning and application, with real-world examples and practical insights that bridge theory and practice. Ideal for those looking to deepen their knowledge of marketing fundamentals and enhance their skills in the industry.