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Advertising Is Dead. Long Live Advertising!
Over 200 Campaigns for the New Marketplace
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As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.
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Advertising Is Dead. Long Live Advertising!, Tom Himpe, Will Collin
- Langue
- Année de publication
- 2008
- Reliure
- (souple)
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- Titre
- Advertising Is Dead. Long Live Advertising!
- Sous-titre
- Over 200 Campaigns for the New Marketplace
- Langue
- Anglais
- Auteurs
- Tom Himpe, Will Collin
- Éditeur
- Thames & Hudson
- Publié
- 2008
- Format
- souple
- Pages
- 224
- ISBN10
- 0500286876
- ISBN13
- 9780500286876
- Séries
- Mots clés
- Commerce
- Évaluation
- 3,85 sur 5
- Description
- As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.