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Here is a book that provides a comprehensive overview of revolutionary new advertising techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book will be vital reading for every advertising, marketing, design and communication professional and student.
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Advertising is dead, long live advertising., Tom Himpe, Will Collin
- Langue
- Année de publication
- 2006
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- Advertising is dead, long live advertising.
- Langue
- Anglais
- Auteurs
- Tom Himpe, Will Collin
- Publié
- 2006
- Format
- rigide
- Pages
- 224
- ISBN10
- 0500513147
- ISBN13
- 9780500513149
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Design, Marketing & Ventes
- Évaluation
- 3,85 sur 5
- Description
- Here is a book that provides a comprehensive overview of revolutionary new advertising techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book will be vital reading for every advertising, marketing, design and communication professional and student.