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Drawing on a wide variety of case histories (M & S, ABB, Nokia, and Zeneca among them) Heller applies rigorous theory and many years' experience to illustrate the vital lessons companies, and their managers, must learn if they are to beat competition
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In Search of European Excellence, Robert Heller
- Langue
- Année de publication
- 1997
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- (rigide)
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- Titre
- In Search of European Excellence
- Langue
- Anglais
- Auteurs
- Robert Heller
- Éditeur
- HarperCollinsBusiness
- Publié
- 1997
- Format
- rigide
- ISBN10
- 0002557851
- ISBN13
- 9780002557856
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 4 sur 5
- Description
- Drawing on a wide variety of case histories (M & S, ABB, Nokia, and Zeneca among them) Heller applies rigorous theory and many years' experience to illustrate the vital lessons companies, and their managers, must learn if they are to beat competition