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What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.
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Branded?, Gareth Williams
- Langue
- Année de publication
- 2000
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- (rigide)
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- Titre
- Branded?
- Langue
- Anglais
- Auteurs
- Gareth Williams
- Éditeur
- Victoria & Albert Museum
- Publié
- 2000
- Format
- rigide
- Pages
- 104
- Séries
- Mots clés
- Nonfiction, Art / Culture, Thématique de la mode, Mode
- Description
- What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.