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Getting Partnering Right

How Market Leaders are Creating Long-term Competitive Advantage

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The bestselling author of S.P.I.N. Selling is back with a dynamic book that explains, demystifies, and makes sense of the sales revolution that is rapidly altering the business landscape. Essential reading for executive sales managers, account managers, marketing and customer service professionals--anyone who wants to establish the kind of customer relations necessary to take a company into the 21st century. Illustrations.

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Getting Partnering Right, Neil Rackham, Lawrence G. Friedman, Richard Ruff

Langue
Année de publication
1996
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Titre
Getting Partnering Right
Sous-titre
How Market Leaders are Creating Long-term Competitive Advantage
Langue
Anglais
Publié
1996
Format
rigide
Pages
268
ISBN10
0070517827
ISBN13
9780070517820
Séries
Évaluation
3,7 sur 5
Description
The bestselling author of S.P.I.N. Selling is back with a dynamic book that explains, demystifies, and makes sense of the sales revolution that is rapidly altering the business landscape. Essential reading for executive sales managers, account managers, marketing and customer service professionals--anyone who wants to establish the kind of customer relations necessary to take a company into the 21st century. Illustrations.