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Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised
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Marketing Strategy and Competitive Positioning, Graham J. Hooley, Brigitte Nicoulaud, Nigel Piercy
- Langue
- Année de publication
- 2012
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Marketing Strategy and Competitive Positioning
- Langue
- Anglais
- Éditeur
- Pearson
- Publié
- 2012
- Format
- souple
- Pages
- 592
- ISBN10
- 0273740938
- ISBN13
- 9780273740933
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 4,2 sur 5
- Description
- Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised