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Odyssey

Pepsi to Apple

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In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends

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Odyssey, John Sculley, John A. Byrne

Langue
Année de publication
1987
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(rigide),
État du livre
Bon
Prix
3,59 €

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3,9
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Titre
Odyssey
Sous-titre
Pepsi to Apple
Langue
Anglais
Publié
1987
Format
rigide
Pages
450
ISBN10
0060157801
ISBN13
9780060157807
Séries
Évaluation
3,85 sur 5
Description
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends