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Consumer Behavior

Buying, Having, and Being - Ninth Edition, Global Edition

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In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

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Consumer Behavior, Michael R. Solomon

Langue
Année de publication
2011
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(souple),
État du livre
Abîmé
Prix
11,37 €

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