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This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
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Asian Brand Strategy (Revised and Updated), Martin Rolland
- Langue
- Année de publication
- 2015
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- (rigide)
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- Titre
- Asian Brand Strategy (Revised and Updated)
- Sous-titre
- Building and Sustaining Strong Global Brands in Asia
- Langue
- Anglais
- Auteurs
- Martin Rolland
- Éditeur
- Palgrave MacMillan
- Publié
- 2015
- Format
- rigide
- Pages
- 339
- ISBN10
- 1137359161
- ISBN13
- 9781137359162
- Séries
- Mots clés
- Commerce, Économie, Gestion & Ressources humaines, Asie, Leadership, Marketing et relations publiques, Confiance, Développement, Stratégie
- Description
- This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.