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Martin Rolland Livres

    Asian Brand Strategy (Revised and Updated)
    Les décoratrices du péché

    • Asian Brand Strategy (Revised and Updated)

      Building and Sustaining Strong Global Brands in Asia

      • 339pages
      • 12 heures de lecture

      This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

      Asian Brand Strategy (Revised and Updated)