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Strategic Management And Competitive Advantage

Concepts And Cases, Third Edition, International Edition

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  • 656pages
  • 23 heures de lecture

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For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

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Strategic Management And Competitive Advantage, Jay B. Barney, William S. Hesterly

Langue
Année de publication
2010
Reliure
(souple)
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Titre
Strategic Management And Competitive Advantage
Sous-titre
Concepts And Cases, Third Edition, International Edition
Langue
Anglais
Éditeur
Pearson
Publié
2010
Format
souple
Pages
656
ISBN10
0137042876
ISBN13
9780137042876
Séries
Mots clés
Commerce
Description
For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.