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To succeed in the new world, people need to follow new rules. This book sets out the 12 new rules of marketing for anyone aiming to build tomorrow's successful company and brands. Some of the rules include tapping basic human needs, building communities of interest and using strategic creativity.
Achat du livre
The New Marketing Manifesto, John Grant, Igor Grant
- Langue
- Année de publication
- 1999
- Reliure
- (rigide),
- État du livre
- Bon
- Prix
- 7,39 €
Modes de paiement
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- Titre
- The New Marketing Manifesto
- Langue
- Anglais
- Auteurs
- John Grant, Igor Grant
- Éditeur
- Orion Business
- Publié
- 1999
- Format
- rigide
- Pages
- 256
- ISBN10
- 0752821067
- ISBN13
- 9780752821061
- Séries
- Mots clés
- Commerce, Marketing et relations publiques
- Description
- To succeed in the new world, people need to follow new rules. This book sets out the 12 new rules of marketing for anyone aiming to build tomorrow's successful company and brands. Some of the rules include tapping basic human needs, building communities of interest and using strategic creativity.