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Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.

Depuis l'Odyssée, aucun roman d'aventures n'eut plus de succès que l'Ile au trésor. Le jeune Jim Hawkins est le héros de ce roman avec le terrible John Silver, l'homme à la jambe de bois. L'Hispanolia débarque sur l'île au Trésor les " bons " et " méchants ". Dès lors, une lutte implacable se déroule pour retrouver le trésor amassé par Flint, redoutable pirate mort sans avoir livré son secret. Rarement roman d'aventures aura été conduit avec tant d'habileté et de science ; c'est désormais un livre classique où le réel se mêle au fantastique.

Somewhere in the night, a raven caws, an author's pen scratches, and thunder claps. The author wants to write nonfiction: stories about frail women in white nightgowns, mysterious bumps in the night, and the undead rising to collect old debts. But he keeps getting interrupted by the everyday annoyances of talking ravens, duels to the death, and his sinister butler

Presents a retelling of the tale about the young girl who escapes her wicked stepmother with the help of seven dwarfs.