Michael John Baker Ordre des livres (chronologique)

Used by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition has been extensively updated to reflect changes and trends in current marketing thinking and practice.

The fifth edition of this book attempts to build upon prior knowledge and experience of the subject area to make clear how it relates to other disciplines and managerial functions rather than perpetuating a myth of disciplinary independence.