Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
- 304pages
- 11 heures de lecture
The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.