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Lose weight without dieting, calorie-counting or using will-power. It's true! Allen Carr's eating plan allows you to enjoy eating, savour flavours and lose wight. You can: eat your favourite foods; follow your natural instincts; avoid guilt and remorse; enjoy the flavours of fresh foods; do away with digestive ailments; learn to re-educate your tastes; and, let your appetite be your guide. "Allen Carr's Easy Way to Stop Smoking" has helped millions of smokers to quit. Now he turns his logical, common-sense approach to food. There are no dos of don'ts, only principles to follow that will lead to healthier eating, greater well-being and permanent weight loss.