Modelli di Business: Creare prodotti e servizi per catturare i clienti (Hooked)

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Why do some products capture our attention while others fail? What drives us to engage with certain products out of habit? This book introduces the "Hook Model," a four-step process that companies use to cultivate customer habits. Through repeated hook cycles, successful products achieve their goal of bringing users back consistently, without relying on expensive advertising or aggressive messaging. It serves as a guide for creating products that users can’t resist. Aimed at product managers, designers, marketers, startup founders, and anyone interested in understanding behavior, the book offers: - Practical insights for developing user habits that endure. - Actionable steps for crafting beloved products. - Behavioral techniques employed by habit-forming platforms like Twitter, Instagram, and Pinterest. The author, Nir Eyal, draws on years of research and experience to provide a manual for creating engaging products. He has taught at Stanford and the Hasso Plattner Institute of Design, with his work featured in the Harvard Business Review and other notable publications. Esteemed figures in the industry praise the book as a vital resource for understanding user psychology and driving engagement.