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The book presents a detailed analysis of the factors influencing the success of Multinational Corporations (MNCs) in regional strategies. It introduces a regional success factor model that examines the roles of management autonomy and product/service adaptation, along with the impact of regional orientation and inter-regional distance. Utilizing a survey of Fortune Global 500 firms over nine years, the findings emphasize the need for MNCs to tailor their regional strategies by balancing management autonomy with product adaptation to achieve success.
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Success Factors of Regional Strategies for Multinational Corporations, Patrick Heinecke
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- Année de publication
- 2013
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