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Digital Marketing

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  • Collectif d'auteurs

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  • 728pages
  • 26 heures de lecture

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Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

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Digital Marketing, Collectif d'auteurs

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Année de publication
2012
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Titre
Digital Marketing
Langue
Anglais
Éditeur
Pearson
Publié
2012
Format
souple
Pages
728
ISBN10
0273746103
ISBN13
9780273746102
Séries
Évaluation
4,1 sur 5
Description
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.