Exactement cet exemplaire ira dans le panier
Évaluation du livre
En savoir plus sur le livre
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Achat du livre
Eating the big fish: How challenger brands can compete against brand leaders, Adam Morgan
- Signature sans rapport
- Langue
- Année de publication
- 2009
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Abîmé
- Prix
- 5,60 €
Modes de paiement
Il manque plus que ton avis ici.