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Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.
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Measuring the Impact of Social Media on Business Profit & Success, Cong Li, Don W. Stacks
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- Année de publication
- 2015
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