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The best ideas don't make rational sense: they make you feel more than they make you think. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists.
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Alchemy, Rory Sutherland
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- Année de publication
- 2019
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- État du livre
- Très bon
- Prix
- 28,49 €
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