Exactement cet exemplaire ira dans le panier
En savoir plus sur le livre
This introductory text presents advertising as it is actually practiced - as a business, marketing tool, as a creative process and as a hybrid discipline that employs elements of the various arts and sciences. It pays close attention to Arens, and also covers the latest buzz words in the business: integrated marketing communications, database and relationship marketing, interactive digital media, brand equity, ethics and cause marketing.
Achat du livre
Contemporary Advertising, William F. Arens
- Dommage mécanique
- Langue
- Année de publication
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Abîmé
- Prix
- 3,17 €
Modes de paiement
Il manque plus que ton avis ici.