The Character of a Corporation

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What sets successful companies apart? What explains the commitment of their people, their focus and their fervour? The answer is corporate culture. This text introduces a way of assessing and harnessing corporate culture. Having identified four distinct types of corporate culture - networked; mercenary; fragmented; and communal - it advises executives on how to change their corporate culture, and addresses the failure of many companies to galvanize their organization as a whole.