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The book emphasizes the critical role of market research in leveraging market developments for corporate advantage. It guides students and practitioners in utilizing panel data for effective market and product analyses across various industries, including retail, consumer, media, pharmaceutical, and agriculture. By exploring different types of panels, it provides practical insights into how companies can stay ahead by quickly interpreting market signals and making informed decisions.
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Market Research with Panels, Martin Günther, Ulrich Vossebein, Raimund Wildner
- Langue
- Année de publication
- 2023
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