Forecasting for the Pharmaceutical Industry

Focusing on the pharmaceutical forecasting process, this comprehensive guide offers insights into tools and methods for both new product and in-market forecasting. It emphasizes the importance of effectively communicating market dynamics to stakeholders and evaluates the strengths and weaknesses of various forecasting approaches. The updated second edition includes a new chapter dedicated to specialized topics like orphan drugs and biosimilars, making it an essential resource for forecasters and decision-makers in the industry.